he did all kinds of market research including what images and headlines resonate with people within this culture (Kenyans have very different values and respond to very different messages compared to Americans. The t-shirt below, btw, has a headline that the American team members wanted on a billboard, but because it didn't resonate as well with the Kenyans, he promised the Americans he'd have some t-shirts made instead). He designed the sales kits, the billboards, the wall murals,
the t-shirts,
the tuktuk wraps, he set up radio spots--everything!
So this past week, they launched the business. The depots are now selling Bamba Water around Mombasa. The sales team is selling the product to little shops all over the place, and the billboard is up. The product is being distributed all over the place. It is quite exciting!!!
A little about the product: Bamba Water is a less expensive way of selling clean water to people. Right now, people buy bottled water for 20 shillings, or they just use water guard or something to treat and clean their water that they fetch from their nearest taps. Clean water is important to everyone, but when they're away from home, the bottle is all they can buy.
So Bamba has a bore hole and opened a factory with machinery that cleans the water and packages it into little single serving bags. (Everything is sold as single servings here, even laundry detergent. People really live from day to day; that's all they can afford. There is no buying in bulk. Costco is the complete opposite of the life I'm talking about.) The bags sell for 10 shillings. Much more affordable.
Here's a video of when the billboard went up at a prime location by the ferry.
Here's Hunter with the tuktuk. We get to use it on weekends. It's pretty fun. Hunter learned how to drive it. We barely fit all crammed up front, or the boys sometimes ride in the back.
Man, I'm so proud of my husband! Exciting stuff!





























